If you want your accounting practice to be able to compete in the modern world, you’ll need to invest in online marketing strategies. While there are numerous approaches to consider, one of the most essential is PPC, or pay-per-click, marketing. Not only is PPC effective, but it can be incredibly efficient and friendly to your budget.

While you generally shouldn’t rely solely on PPC for your online marketing, it is an important aspect you can’t afford to overlook. The other offices in your area are certainly going to be utilizing it. 

PPC Defined

Before you can implement PPC marketing, you’ll need to understand exactly what it does. PPC stands for pay-per-click, and it essentially helps to place your brand at the top of search results pages. PPC works in contrast to organic engagement, which employs SEO strategies to boost your natural search results page rankings. Instead, a PPC accounting ad will appear at the top of the search results page and will be clearly marked as an ad.

The name comes from the fact that you have to pay the social platform, or search engine, a fee every time someone clicks on the ad. The more engagement you get, the more you’ll have to pay. Of course, the more engagement you get, the more conversions you’ll stand to gain. Given the increasing relevance of digital media, PPC marketing is generating more revenue than ever before.


The premise of pay-per-click marketing can cause some to hesitate to take advantage. While no digital marketing strategy is free, pay-per-click marketing is specifically designed as something you have to pay for repeatedly. Despite that, it can actually be quite profitable, especially when utilized on Google, Facebook and Instagram for your practice.

When using pay-per-click marketing, your cost is exactly what the name would suggest. You only have to pay for clicks. If done correctly, this can lead visitors down the funnel into a conversion that can turn a click that costs you a few dollars into an annual wellness care plan. You can even put budget limits on clicks to stop showing the ad once you’ve reached a certain amount to ensure you’re not spending too much since every click isn’t going to turn into a conversion.  At Brand CPA, we ensure that online advertising budgets are spent properly, and that each campaign is monitored to discover what does, and does not, work.

Targeting and Traffic

One of the most popular benefits of PPC marketing is that it excels at targeting specific audiences with pinpoint accuracy. Google, Facebook and Instagram allow us to choose when and where your ads are displayed, sort by keywords, devicen and even geolocation. Additionally, the content of the ad itself can be altered based on what angle the user is searching from.

Accounting PPC With Brand CPA

To take your online advertising PPC efforts to the next level, you’ll need the help of Brand CPA. Our experts have extensive experience working with all the latest PPC practices and are happy to use their knowledge to benefit your brand. Contact us today to learn more about how we can enhance your marketing efforts.